Build effective coupon campaigns with the Talon.One coupon SDK.

Common coupon solutions offer very basic functionality and are inflexible regarding industry- and company-specific voucher cases. Coupon software developed in-house is expensive in maintenance and development time.

Talon.One offers the most powerful API-based coupon SDK that is fully customizable and scalable to the demand of your organization.

Coupon Engine Illustration

"10% coupon when ordering at least 3 items with a credit card."

Give a 10% discount if the coupon code is valid, the customer orders at least 3 items and pays with a credit card.

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Target coupons and get more out of your discount marketing

Implement your company-specific data and use customer profiles, application attributes, and custom events in your coupon campaigns.

Send targeted, relevant coupons that guide people through your buying process or prevent churn. Create coupons in real-time via the API and promote them dynamically.

Target Coupons Illustration

"Customer-tied coupons."

Give a 10€ discount with a coupon code that is tied to the current user (customer ID or email).

Note: Coupon creation can be automated by your CRM using the createCoupons API operation.

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Different Industries Illustration

Personalize your coupon workflow

Customize individual coupon campaigns and codes, but also the entire workflow simply by using our rule builder or the Management API.

Create codes on the fly, add time- and/or user-based limitations, and use coupons directly out of your CRM system. Supply the Talon.One Rule Engine with customer data so that it can make decisions and trigger effects based on their activities.

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"Staggered discounts for the first 300 coupon users."

The first 100 users get a 50% discount with a valid coupon, the next 200 coupon users get a 20% discount. The order value must not exceed 30€.

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Analyze your coupon performance

Analyze the impact of your coupon marketing with a number of KPIs on the application, campaign, and coupon level then monitor these metrics over time.

We help you quickly identify promotional fraudsters by sending alerts when coupon misuse is detected based on only a few characteristics.

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Couponing – Powered By the Promotion Engine

One simple integration is the gateway to a full suite of coupon campaign scenarios.


Data integration and API usage

Integrate data from both internal and external sources via the API into the Coupon Engine. Whether you have a shop, CRM, or custom-built systems, use your data to build complex rules that trigger coupon rewards to your target audience. You can even automate coupon campaigns using the API without using our UI.

Rule validation

Our Coupon Engine carefully validates the rules you have pre-defined. For example, if a customer qualifies for your coupon campaigns by completing an event in your checkout process like “redeems valid coupon code” a coupon effect gets triggered.

Coupon Effects

Effects may be applied internally by the Coupon Engine, such as when updating a customer profile attribute (e.g., add 5 loyalty points), or they may be applied externally, such as adding discounts to your shopping cart. You can even configure external effects, like pushing an email with a coupon code through your email service.

Analytics and Optimization

Analyze the performance of your coupon campaigns through real-time data. Customer statistics and event logs help you to track your coupon usage. Our Coupon Engine performs logical checks that will detect and alert you of any fraudulent activity.

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