Effective discount marketing with a flexible API solution.

Use our powerful discount Engine to reach people at the right time, with the perfect discount. Create and send personalized, automatic, staggered, or time-sensitive discounts. With the Talon.One Promotion Engine you are not limited in the flexibility and functionality of any discount campaign.

Customize your discount solution via the API and trigger discounts based on customer behavior and other data from your application.

Discount Engine Illustration

"50€ staggered discount for new customers."

New customers get a 50€ discount in total, whereby they automatically get a 10€ discount on their first purchase, 15€ discount on the second one and 25€ discount on their third order.

Customer segment is
Order amount
or
Order amount
or
Order amount
Set a of
or
Set a of
or
Set a of

Targeted discounts for individual customer interactions

Plan discount campaigns not only as a surplus sale for everyone but as ongoing and effective marketing measures that boost your sales revenue.

Create event- and behavior-specific discount workflows that are closely tied to your marketing goals by using our discount Engine.

Target Coupons Illustration

"Location-based discount."

New customers automatically receive a 10% discount if ordering to Berlin or 15% discount if ordering to Hamburg.

Customer segment is
Shipping city is
or
Shipping city is
Set a of
or
Set a of
Different Industries Illustration

Customize your discount solution

Our discount Engine scales to the demand of any organization. After the one-time integration, you can pre-define industry-specific rules for your discount campaigns.

The flexible Management API, custom attributes as well as custom effects and webhooks (3rd party effects), allow you to build personalized workflows across all your discount campaigns.

Read Documentation

"Dynamic customer- and product-tied discount."

Give a 10% discount if registered customers cancel their purchase during the checkout process but already have products in their cart. Discount is only valid for these customers and for the specific items in their cart.

All cart items quantity is &
Account login session
Cart abandonment
Set a of
Add customer ID to discount
Add product ID to discount

Track your discount campaigns and monitor reliable fraud prevention

Analyze your discount marketing success on the application, campaign and discount level with a number of KPIs then monitor these metrics over time.

We help you quickly identify promotional fraudsters using only a few characteristics and send you instant alerts about discount misuse.

Tracking Illustration

Discounting - Powered By the Promotion Engine

One simple integration is the gateway to a full suite of discount campaign scenarios.


Data integration and API usage

Integrate data from both internal and external sources via the API into the Discount Engine. Whether you have a shop, CRM, or custom-built systems, use your data to build complex rules that trigger discount rewards to your target audience. You can even automate discount campaigns using the API without using our UI.

Rule validation

Our Discount Engine carefully validates the rules you have pre-defined. For example, if a customer qualifies for your discount campaigns by completing an event in your checkout process like “5+ items in baske” a discount effect gets triggered.

Discount Effects

Effects may be applied internally by the Discount Engine, such as when updating a customer profile attribute (e.g., log a 10% discount on the next purchase), or they may be applied externally, such as adding discounts to your shopping cart. You can even configure external effects, like pushing an email with a discounted product through your email service.

Analytics and Optimization

Analyze the performance of your discount campaigns through real-time data. Customer statistics and event logs help you to track your discount usage. Our Discount Engine performs logical checks that will detect and alert you of any fraudulent activity.

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