Marketplaces ramp up offerings with effective promotions.

Online marketplaces continue to be an extremely competitive environment. Marketing budgets are increasing with a historically low margin product.

Talon.One helps e-marketplaces to enable customer specific pricing and run fully customized, effective promotions.

Marktplace illustration

Build promotions to match your marketplace challenges

Create targeted rules

Use company-specific attributes as well as customer and partner details in the Rule Engine to create precise promotional campaigns.

Reliable fraud prevention

Recognize fraudsters by only a few characteristics. Instant alerts about misuse and blacklisting provide additional security.

Integrate partners via API

With Talon.One you can give your e-commerce partners tool access and let them create individual promotions.

Build repeat buyer programs

Engage customers and increase their purchase frequency. Easily create repeat buyer programs with custom rewards.

Vendors-restricted coupon.

Get 5% off if the coupon code is valid and customers order at least two items from two different vendors.

Entered coupon code is valid
& item(s) &
& vendor ID(s) &
Set a of

Discount in specific business hours.

Customers automatically get 2€ discount when the order value is greater than 20€ and they order on Monday evening.

Total cart value &
Day of the week is
Start time is
End time is
Set a of

11th order for free, shop-restricted.

Get the 11th order for free after ordering 10 times at either shop HappyShirt (Shop ID 11) or SmileyShoes (Shop ID 21) or CleverSocks (Shop ID 32).

& orders
Set a of
Discount tied to

Time-limited word-of-mouth.

Advocates and friends get 10% off if friends order in the first hour after they got referred. Advocates get automatically a unique URL with a discount after friend’s purchase.

Customer segment is
Referral link is valid
Referral link is valid
Time count &
Set a of
Set a of
Send to advocate with of

Powered by the Talon.One Rule Engine

One simple integration is the gateway to coupon, discount, loyalty, and referral campaign scenarios - all running on a single platform.

Rule Engine

Real-time custom data integration

Integrate any data from nearly any source to the Talon.One platform and use it for your individual promotional campaigns. Whether you have a shop, CRM, database or any custom-built business system, use your data to build promotional rules and deliver valuable incentives to your customers.

Workflow automation

Fully automate processes in our rule builder depending on how customers interact with your company. Easily configure powerful workflows based on data from your business and customers. Whether you want to refine your target audience, validate usage, or trigger effects, streamline your promotional marketing campaigns using Talon.One.

Analysis & optimization

Deploy campaigns in real-time and learn from customer data and usage. Optimize the performance based on live data and prevent fraud by introducing alerts and logical checks. Execute and manage the most advanced and successful promotional campaigns.

Customize your integration to meet marketplaces needs

We help you to run a fully customized referal programm with a loyalty component depending on certain customer behaviour.

Learn how to integrate company-specific attributes and how to include specific customer segments into your coupon, discount, loyalty and referral campaigns.

Integration Guide

Examples of attributes

Customer details

Product information

Delivery details

Retail location

Payment information

Device info

Marketplace success story

"Talon.One givs us the perfect tool to incentivize our customers and partners to succeed with us!"

Customer Lifetime Value
Rule engine

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