Scale your promotional marketing. Without limits.

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Reduced promotional spend

Using custom data in rules allows for effective spending of your promotional budget.

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Reduced development effort

After one-time integration, marketers create complex campaigns without any code.

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Maximized sales revenue

Achieve best results by using custom data to deliver the right incentives at the right time.

Product overview

Powerful API

Feed custom data into the Promotion Engine via the API to trigger campaign effects or update third-party APIs.Learn more

Flexible Promotion Engine

Define custom promotional rules that will execute effects once checked by the Promotion Engine.Learn more

Easy-to-use Campaign Manager

Easy-to-use interface allowing to define rules and deploy, manage and track campaigns with no development effort.Learn more

Effective 3rd party integrations

Sync channels like email, A/B testing, weather, customer support and dynamically exchange data.Learn more

In-depth analytics

Get any data in real time to move the needle on conversion optimization and business growth.Learn more

Every integration will send data about customers and their activities to the Talon.One Promotion Engine so that your campaign rules can trigger discounts, special offers, coupon codes and so on.

Integration schema

1. Data integration

Integrate data in Talon.One like customer profiles, customer sessions, and custom event.

2. API notification

Our API will be notified of various customer actions and directs those events into the Promotion Engine.

3. Rule execution

Our engine reacts to events by checking rule conditions and executing effects that matched.

A holistic tool. For every application. In every environment.

Talon.One was developed for scaling applications and their development teams.
Our software is flexible enough to support applications in almost every language.

Programming Languages

The powerful API

The Talon.One API is the channel used to feed information like customer profiles, orders, and other activity into the Promotion Engine.


Create webhooks

Use the Rule Builder to trigger effect like sending customer information to 3rd party APIs such as email services, payment providers, marketing software etc.

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  • Example: Customer has spent $500 and should receive an email which says ‘Thank you for shopping with us!‘
  • Interactively fire API requests using auto generated cURL examples in the Campaign Manager.

API health and log

Verify the API connection between your business and Talon.One to ensure events and attributes are being received on both sides.

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  • Get immediate feedback if your attributes are working.
  • Indicates when data has been received.

Test your API connection

Track when specific attributes were last received and verify that your integration is sending the correct data to Talon.One.

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  • Verify your data is still being received after changing your integration code or adding a new attribute.
  • Verify that the old event type is no longer being sent before deleting it, after updating the integration code.
  • Verify which attributes are being sent by your integration.

Powered by the Talon.One Rule Engine

One simple integration is the gateway to coupon, discount, loyalty, and referral campaign scenarios - all running on a single platform.


Rule Engine

Real-time custom data integration

Integrate any data from nearly any source to the Talon.One platform and use it for your individual promotional campaigns. Whether you have a shop, CRM, database or any custom-built business system, use your data to build promotional rules and deliver valuable incentives to your customers.

Workflow automation

Fully automate processes in our rule builder depending on how customers interact with your company. Easily configure powerful workflows based on data from your business and customers. Whether you want to refine your target audience, validate usage, or trigger effects, streamline your promotional marketing campaigns using Talon.One.

Analysis & optimization

Deploy campaigns in real-time and learn from customer data and usage. Optimize the performance based on live data and prevent fraud by introducing alerts and logical checks. Execute and manage the most advanced and successful promotional campaigns.

The Campaign Manager

The Talon.One interface enables clients to create, manage and track promotional campaigns with no development effort.


Prioritize promotional campaigns

Refine your campaign management and customize the steps of the campaign workflow with an intuitive drag-and-drop interface.

Build targeted rules

Easy-to-use interface for defining rules, allowing marketers to create and deploy new campaigns with no development effort.

Integrate 3rd party providers

Integrate with any 3rd party like email services, payment providers etc. by using webhooks directly in the rule builder.

Get in-depth analytics

Analyze campaign performances and customer activities over a timeframe or pull data from Talon.One into your BI reporting tool.

Manage attributes

Select from over 500 pre-defined attributes or create new attributes with only a few clicks in the developer section.

Rule Builder Webhooks Campaign Analytics Attribute Library Campaign Layering

One promotional API that supports all types of promotions, in any industry.

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All promotions in one system

Learn how to create and manage coupon codes, discounts, loyalty programs and referral rewards.

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For all types of businesses

Discover how businesses of all sizes and from every industry customize Talon.One with their industry-specific data.

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For developers and marketers

See how marketers can quickly learn the powerful promotion engine and why developers love to integrate with Talon.One.

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