Your backend for effective referral marketing.

Referred customers close deals faster, buy more frequently and have a higher customer lifetime value. Internally developed and standard word-of-mouth tools are limited in their scalability, flexibility and campaign functionality.

Talon.One provides a powerful refer-a-friend API that scales to the demand of your business.

Referral Engine Illustration

"Benefit from your friend's purchase."

Refer-a-friend and get 10% discount off your friend’s first purchase while friends get 20% on their first order.

Friend
Advocate
Customer segment is
Referral link is valid
Referral link is valid
Set a of
Set a of
Send with discount percent of 10 to advocate

Reward advocates and friends for successful referral marketing

Referral marketing is the holy grail of promotional measures, but only when personalized and flexible. Our powerful referral API enables you to fully customize the referral workflow with custom data.

Easily create personalized as well as event- and attribute-specific word-of-mouth workflows.

Target Coupons Illustration

"Staggered refer-a-friend."

Get a 10% discount for the first successful referral and 15% for the second one. Friends get 10% discount on their first purchase.

Friend
Advocate
Customer segment is
Friend's' order is successful
Referral link is valid
Successful referrals
Successful referrals
Set a of
Get a of with a coupon
Get a of with a coupon
Different Industries Illustration

Customize your referral SDK

Remove the heavy burden on engineering to create and maintain refer-a-friend campaigns. After the one-time integration of customer data, application attributes, and custom events, you will be able to create any referral campaign without taxing developer resources.

Reward advocates and friends relative to each other, stagger rewards according to the number of referrals or trigger effects to any 3rd party provider. With Talon.One you can implement any fancy campaign idea.

Read Documentation

"Time-limited refer-a-friend campaign."

Both the friend and the advocate get a 10% discount off their next invoice - valid as long as both parties are paying subscribers.

Friend
Advocate
Referral link is valid
Referral link is valid
Customer segment is
Customer segment is
active subscriber
active subscriber
Set a of
Set a of

Analyze your ambassador marketing and get reliabe fraud prevention

Analyze the impact of your referral campaigns with a number of KPIs on the application, campaign, and customer level then monitor how the metrics over time.

We help you quickly identify referral fraudsters by only a few characteristics and send you instant alerts about misuse of your referral campaigns.

Tracking Illustration

Referral - Powered By the Promotion Engine

One simple integration is the gateway to a full suite of referral campaign scenarios.


Data integration and API usage

Integrate data from both internal and external sources via the API into the Referral Engine. Whether you have a shop, CRM, or custom-built systems, use your data to build complex rules that trigger referral rewards to your target audience. You can even automate referral campaigns using the API without using our UI.

Rule validation

Our Referral Engine carefully validates the rules you have pre-defined. For example, if a customer qualifies for your referral campaigns by completing an event in your checkout process like “redeems valid referral code” a referral effect gets triggered.

Referral Effects

Effects may be applied internally by the Referral Engine, such as when updating a customer profile attribute (e.g., add 5 loyalty points), or they may be applied externally, such as adding products to your shopping cart. You can even configure external effects, like pushing an email with a referral code through your email service.

Analytics and Optimization

Analyze the performance of your referral campaigns through real-time data. Customer statistics and event logs help you to track your referral usage. Our Referral Engine performs logical checks that will detect and alert you of any fraudulent activity.

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