Drive conversions with automated referral programs.

Referred friends close deals faster, buy more frequently and have a higher customer lifetime value. Internally developed and standard referral software are limited in their scalability, flexibility and referral campaign functionality.

Talon.One offers a Referral API for the most complex referral programs.

Referral Engine Illustration

Successful referral reward

If a referred customer makes a first purchase give them a 20% discount and give the promoting friend (referrer) a 10% discount.

Friend
Advocate
Customer segment is
Referral link is valid
Referral link is valid
Set a of
Set a of
Send with discount percent of 10 to advocate

Effortless API integration

After integrating your custom events and customer sessions, use your data all in one API-based solution to build any type of referral campaign. Design your promotional campaigns with the flexible Management API, and even trigger custom effects and webhooks to external systems like email providers.

Read API Documentation
Target Coupons Illustration

Staggered referral discount

If a customer refers two friends, give them a 10% discount for the first referral and 15% discount for the second referral. The referred friend gets a 10% discount on their first purchase.

Friend
Advocate
Customer segment is
Friend's' order is successful
Referral link is valid
Successful referrals
Successful referrals
Set a of
Get a of with a coupon
Get a of with a coupon
Different Industries Illustration

Customize your Referral API

Personalization is the key to refer-a-friend marketing. Our Referral API enables you to fully customize the referral workflow with custom data to build targeted, relevant and logical referral programs.

Our API-based referral solution empowers marketers to launch and maintain industry- and company specific referral campaigns without draining all your IT/Engineering resources.

Time-limited referral campaign

Both the friend and the advocate get a 10% discount off their next invoice - valid as long as both parties are paying subscribers.

Friend
Advocate
Referral link is valid
Referral link is valid
Customer segment is
Customer segment is
active subscriber
active subscriber
Set a of
Set a of

Analytics and performance tracking

Analyze your most important referral metrics in the campaign dashboard to identify, optimize and take action on the most successful referral campaigns.

Talon.One ensures the highest level of promotion security and will automatically alert you of suspicious behaviour.

Tracking Illustration

Referral marketing powered by the Talon.One Promotion Engine

One seamless integration is the gateway to unlimited referral campaign possibilities.


Data integration and API usage

Whether you have a shop, CRM, or custom-built system, integrate data from any source via the API into the Promotion Engine. You can even automate campaigns using the API without using our UI.

Rule validation

Our Promotion Engine evaluates the campaign criteria defined in your rules, like if a customer makes a purchase or successful referral, then executes effects like sending a discount or rejecting a coupon.

Effects

The Promotion Engine will apply any type of custom effect, like adding loyalty points to a customer profile or a discount to the shopping cart value. Implement webhooks to trigger external effects like sending a coupon code from your email provider.

Analytics and optimization

Analyze your campaign performance in real-time. Track customer behaviour and event logs to build insights and take action. Our Promotion Engine performs logical checks and sends automatic alerts when fraudulent activity is detected.

Want to watch a quick live demo?