A fully flexible API for a changing competitive travel landscape.

In today's competitive environment, booking sites and travel platforms that respond rapidly and determinedly to increased pressure to restructure, consolidate, and segment the industry will achieve competitive advantages.

Talon.One enables businesses to respond with full flexibility to the needs of customer segments with real-time offerings.


Build promotions that suit your travel service

Create targeted rules

Harness real-time customer and application data to build targeted, personal promotions that work for you.

Build individual workflows

Promote travel-specific conditions like destination, class, or distance dynamically in automated workflows.

Use 3rd-party integrations

Integrate existing 3rd-party data like customer booking preferences, miles and status and product feeds into your rule workflows.

Match promotions and demand

Optimize booking capacity to reduce costs and generate additional revenue. Create discounts automatically to promote unused capacity.

Weather-sensitive coupon.

Get a 10% discount if the coupon code is valid and customers book flights to sunny destinations from rainy departure cities.

Entered coupon code is valid
Arrival city's weather is
Integrate weather data via the API and use them as custom attributes
Departure city's weather is
Integrate weather data via the API and use them as custom attributes
& item(s)
Set a of

Discount depending on free capacity.

10% off when flight has still 100 or less open seats and customers book in the last 12 hours before departure time.

& flight(s) in cart has &
Departure time count &
Set a of
Discount tied to

Loyal customer upgrade.

Upgrade customers to the first class on their next flight if they book the 10th time the same route.

Route ID(s)
Set a customer upgrade to

Share your miles with friends.

Refer friends and get 50% off their travel distance in first order as a credit. Friends get a 20% discount on their first purchase.

Customer segment is
Customer segment is
Referral link is valid
Referral link is valid
Set a of
Set a of
Send to advocate with of
Miles tied to

Powered by the Talon.One Rule Engine

One simple integration is the gateway to coupon, discount, loyalty, and referral campaign scenarios - all running on a single platform.

Rule Engine

Real-time custom data integration

Integrate any data from nearly any source to the Talon.One platform and use it for your individual promotional campaigns. Whether you have a shop, CRM, database or any custom-built business system, use your data to build promotional rules and deliver valuable incentives to your customers.

Workflow automation

Fully automate processes in our rule builder depending on how customers interact with your company. Easily configure powerful workflows based on data from your business and customers. Whether you want to refine your target audience, validate usage, or trigger effects, streamline your promotional marketing campaigns using Talon.One.

Analysis & optimization

Deploy campaigns in real-time and learn from customer data and usage. Optimize the performance based on live data and prevent fraud by introducing alerts and logical checks. Execute and manage the most advanced and successful promotional campaigns.

Customize your integration to meet travel needs

Competition is strong in the travel industry. From Airlines to Hotel and Car Bookings, the industry faces specific requirements to allow fast reactions to the changing competitive landscape.

Learn how to integrate customer segments, company-specific attributes (destination, travel class, flight distance) and other special cases like custom user events “User X booked a one way flight to Sydney in Booking Class U“.

Integration Guide

Examples of attributes

Flight details

Car rentals

Train reservation

Hotel bookings

Customer profiles

Device info

Travel success story

"Talon.One helps us to fly higher than any of our competitors and develop stronger relationshops by giving every purchaser the perfect fitting reward"

Promotional cost
Promotional revenue
Hotel website

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