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Key principles of the MACH Alliance
What is the MACH Alliance?
The MACH Alliance is an industry body that advocates for open and best-of-breed technology ecosystems. Together, we're shaping the future of enterprise technology and empowering businesses to transition from legacy infrastructure to a composable approach.
The MACH name comes from its goal to promote tools that are Microservices-based, API-first, Cloud-native and Headless. Talon.One was built on these principles from the get-go, and was the first incentives platform to join the Alliance in 2021.
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Learn more about MACH principles
MACH vs Monolith architecture
| Monolith | ||
|---|---|---|
Multi-channel, multi-brand, and omniretail capabilities Ease multi-channel configuration with API-first and headless services, and offer consistent CX. | ||
Increased security Attack opportunities are distributed across services, with smoother and often automatic security updates. | ||
Added complexity MACH involves managing multiple services and APIs, and can be more complex than monolith architecture. | ||
Better talent opportunities Makes hiring easier thanks to ubiquitous tech - no need to find trained talent for specific platforms. | ||
Development & customization capabilities Reduces time-to-value and enables business to focus on development, not updates or infrastructure. | ||
Data consistency Gain consistent data and functionality across channels, and a full view of the customer journey. | ||
Simplicity and ease-of-use Monolith architecture can be simpler than MACH, as all components are contained within a single codebase. |
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Hear from the experts
Orium's Becky Parisotto covers how MACH architecture is key for brands looking to stay competitive, and why MACH's composable approach helps manage costs and ensures you only pay for what you need.
Orium
Orium's Becky Parisotto covers how MACH architecture is key for brands looking to stay competitive, and why MACH's composable approach helps manage costs and ensures you only pay for what you need.
Commercetools
Alongside his role as co-founder of the MACH Alliance, Kelly Goetsch is Chief Strategy Officer at commercetools. Below, he talks about the intersection of MACH architecture and AI.
Harry Rosen
Ian Rosen is President and COO of luxury menswear retailer Harry Rosen, an early adopter of MACH technology. See how a move to MACH supports Harry Rosen's omnichannel customer experience.
Apply Digital
Danielle Salley is Director of Strategic Partnerships at Apply Digital. She talks about the value of going composable and the role of the MACH Alliance in pushing the movement forward.
"The ability to pick our strategic partners and buy best-of-breed microservices is a real benefit of MACH architecture for us."
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David Edwards
Head of Architecture at River Island
"Talon.One is a great example of a MACH Alliance member that’s helping companies get the most out of commercetools and building unique customer experiences. "
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Dirk Hoerig
Founder & CEO at commercetools
"Talon.One’s technology, references, and roadmap meet all the criteria for a future-proofed tech stack, in line with the MACH Alliance’s core values. "
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Kelly Goetsch
President at MACH Alliance
"The ability to pick our strategic partners and buy best-of-breed microservices is a real benefit of MACH architecture for us."
David Edwards
Head of Architecture at River Island
"Talon.One is a great example of a MACH Alliance member that’s helping companies get the most out of commercetools and building unique customer experiences. "
Dirk Hoerig
Founder & CEO at commercetools
"Talon.One’s technology, references, and roadmap meet all the criteria for a future-proofed tech stack, in line with the MACH Alliance’s core values. "
Kelly Goetsch
President at MACH Alliance
More on MACH
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