The Talon.One content library

Our latest reports & research

Creative Currencies in promotions: Global research report

New research: the true cost of discount-led promotions and the creative incentives that make customers tick.

Read more from the world of Talon.One

Loyalty strategies for 2026: Lessons from best-in-class loyalty programs

From subscription models to AI, see how iconic brands are setting new customer loyalty standards.

Agentic commerce: How to make loyalty and promotions agent-ready

AI agents are becoming the new interface to commerce. Learn how to make incentives visible & competitive.

HBR & Talon.One: Getting strategic about incentives

Learn how businesses are rethinking incentives to drive long-term customer value and profitability.

Loyalty program cheat sheet

We’ve worked with some of the world’s biggest brands to find out what top loyalty programs do differently.

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Loyalty strategies for 2026: Lessons from best-in-class loyalty programs

From subscription models to AI, see how iconic brands are setting new customer loyalty standards.

Promotion gamification: How and why it works

Everything you need to know about gamification, with insights, techniques as well as best practices.

The buyer's guide to loyalty & promotions software

Download our buyer’s guide to find the best software for your loyalty and promotions needs.

Smarter rewards: The AI revolution in loyalty and rewards

With brands everywhere increasing their AI budgets, AI-powered loyalty strategies are set to reap the rewards.

A deep dive into security practices at Talon.One

Explore how Talon.One sets the bar for security standards in the promotion and loyalty software space.

Personalization playbook: Strategies for IT leaders

Benchmark your personalization efforts against 400 IT leaders from global retailers.

The EU Price Indication Directive

Discover what the new EU policy on price transparency means and how it influences displaying and managing pricing and promotion strategies.

30 best promotion campaign ideas for fashion retailers

See how fashion retailers can incentivize the customer journey - from conversion to retention - by implementing granular promotions & smart pricing strategies.

Loyalty strategies for 2026: Lessons from best-in-class loyalty programs

From subscription models to AI, see how iconic brands are setting new customer loyalty standards.

Agentic commerce: How to make loyalty and promotions agent-ready

AI agents are becoming the new interface to commerce. Learn how to make incentives visible & competitive.

HBR & Talon.One: Getting strategic about incentives

Learn how businesses are rethinking incentives to drive long-term customer value and profitability.

Loyalty program cheat sheet

We’ve worked with some of the world’s biggest brands to find out what top loyalty programs do differently.

Loyalty strategies for 2026: Lessons from best-in-class loyalty programs

From subscription models to AI, see how iconic brands are setting new customer loyalty standards.

Promotion gamification: How and why it works

Everything you need to know about gamification, with insights, techniques as well as best practices.

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