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Harvard Business Review & Talon.One: Getting strategic about incentives
The Talon.One content library
From subscription models to AI, see how iconic brands are setting new customer loyalty standards.
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Agentic commerce: How to make loyalty and promotions agent-ready
AI agents are becoming the new interface to commerce. Learn how to make incentives visible & competitive.
HBR & Talon.One: Getting strategic about incentives
Learn how businesses are rethinking incentives to drive long-term customer value and profitability.
Loyalty strategies for 2026: Lessons from best-in-class loyalty programs
Promotion gamification: How and why it works
Everything you need to know about gamification, with insights, techniques as well as best practices.
The buyer's guide to loyalty & promotions software
Download our buyer’s guide to find the best software for your loyalty and promotions needs.
Smarter rewards: The AI revolution in loyalty and rewards
With brands everywhere increasing their AI budgets, AI-powered loyalty strategies are set to reap the rewards.
A deep dive into security practices at Talon.One
Explore how Talon.One sets the bar for security standards in the promotion and loyalty software space.
Personalization playbook: Strategies for IT leaders
Benchmark your personalization efforts against 400 IT leaders from global retailers.
The EU Price Indication Directive
Discover what the new EU policy on price transparency means and how it influences displaying and managing pricing and promotion strategies.
30 best promotion campaign ideas for fashion retailers
See how fashion retailers can incentivize the customer journey - from conversion to retention - by implementing granular promotions & smart pricing strategies.
Loyalty program cheat sheet
We’ve worked with some of the world’s biggest brands to find out what top loyalty programs do differently.
87 incentive ideas for your next promotion campaigns
Looking for inspiration for your next promotion or loyalty program campaign? We’ve collated our best-performing strategies in one handy guide.
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