Customer Case Study
Salomon taps Talon.One to expand its global incentives strategy
Industry
Retail and ecommerce
Location
France
Year Founded
1947
Products Used
Coupons
Discounts
POSIntegration
We’re delighted to announce our latest client, mountain sports lifestyle leader Salomon. The brand, loved by sneakerheads, skiers and trail runners alike, will be working with Talon.One to relaunch and expand its incentives strategy around the world.
Founded in the heart of the French Alps as a sports equipment brand, the company has remained true to its technical roots while evolving to become a dominant force in streetwear fashion.
Salomon launched its multi-channel “Welcome back to earth” campaign earlier in 2024.
Image source
The brand now seamlessly combines durability with cutting-edge technology, and has significantly contributed to consistent revenue growth of its parent company, Amer Sports, in recent years.
Salomon chose Talon.One for its unmatched incentives flexibility and its holistic approach to promotions. With Talon.One, Salomon will now be able to deliver personalized, omnichannel incentives across multiple consumer segments and loyalty tiers, while also powering all kinds of promotions for its employees and network of athletes.
This allows Salomon to create deeper engagement and unlock more cross-selling opportunities across its product range than ever before.
"We were really impressed by Talon.One's capabilities from the very first demo - the promotion possibilities are endless. We're excited to elevate our incentives strategy and continue delivering even more value to our customers."
Phillippa Cheshire
Senior Product Manager at Salomon
Talon.One’s enterprise-grade security and scalability also appealed to the Salomon team, particularly as they work towards building a fully composable tech stack. Talon.One’s flexible integration capabilities allow for easy integration with other vendors in Salomon’s tech stack, notably Contentful, Vercel, Commercelayer and Salsify.
"One of the biggest things we’ve been impressed with at Talon.One is the platform’s omnichannel capabilities, which allow us to connect and track rewards issued via our Point-of-Sale system Cegid, online and in-app. The functionality we’ll gain will give us better control over the cost and reach of our promotions."
Rémi Riberolles
Director Digital Technologies & Architectures at Salomon
Salomon is the latest sports giant to work with Talon.One, following Asics and Adidas.
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