Top 10 enterprise loyalty program software for 2025

Research shows that 70% of consumers spend more and engage more frequently with businesses whose loyalty programs they belong to. Yet, fewer than 25% of these programs offer personalized experiences based on past interactions and purchase history.

With so much at stake, finding the right loyalty tech provider can feel daunting. The key is to look for a solution that allows you to tailor every aspect of your program to meet the specific needs of your business and your customers, turning your existing data into engaging and profitable incentives.

Finding the right software provider is critical to optimizing your loyalty program’s performance. We recommend looking for vendors that:

Many existing loyalty tech solutions have all the basic capabilities you need to launch your program. However, the days when basic loyalty schemes were enough to drive customer engagement are long gone. Now only the best customer loyalty programs stand out from the sea of sameness, so you’ll also want to make sure that your loyalty software provider offers all the core functionalities of a successful loyalty scheme. This includes: 

If you have a composable tech system in place or are moving from a legacy stack towards microservices, a headless loyalty program enables you to run personalization at scale by integrating seamlessly with CRMs and other third party APIs. 

Customers love bespoke offers — but are increasingly concerned about sharing data with third parties. As the anti-tracking movement has picked up, your loyalty program offers a wealth of zero and first-party data which you can use to continue building personalized customer experiences. 

Shoppers are increasingly looking for loyalty programs that enable them to earn and spend points across all touchpoints. An omnichannel loyalty scheme increases points redemption and repeat purchases. Mega Store data shows 71% of businesses that use omnichannel loyalty programs said transaction volume spurred by these programs increased by more than 50% over the previous years.

A strong loyalty program does more than just tally points at checkout. It should dynamically calculate the best rewards and incentives in real time, tailored to each customer’s basket and past interactions.

When choosing a loyalty program, prioritizing security is essential. A reliable solution should have a robust system to manage information security risks, ensuring clients can trust it for top-tier data protection and compliance. Look for vendors with SOC 2 and ISO certifications—these attest to their rigorous security measures and commitment to safeguarding your data.

Here’s a list of top 10 enterprise loyalty solutions with each one’s best use case and notable features: 

Founded: 2015, Berlin, Germany 

Clients include: Adidas, H&M, Reebok, Eddie Bauer

Talon.One is an API-based loyalty and promotion solution that allows you to integrate easily, scale your program quickly and build personalized & engaging campaigns faster. Across its four pillars - Promotions, Loyalty, Pricing and Gamification - Talon.One works with session, member, and cart-level data for a holistic approach to profitable promotions and bespoke incentives. 

You can create any loyalty campaign you need with Talon.One’s Campaign Manager. Once you’ve planned your strategy and approach, it’s simple to get your program up and running. 

After setting up your loyalty program (logic for earning and spending points, tiers, rewards, user segments, coupons, gift cards, giveaways, …), you can add multiple other capabilities to your program including:

Founded: 2011, New York, U.S.

Clients include: Allbrids, Floral Street, Steve Madden, MVMT, ChubbiesYotpo is an ecommerce marketing platform with data-driven solutions for reviews, SMS, subscription and loyalty programs. It is a cloud-based, SaaS solution, allowing brands to customize rewards and referral programs to reach new customers and retain existing ones.

Founded: 2004, Guildford, UK

Clients include: Woolworths, Tesco, Southeastern Grocers, Pizza Express, Virgin GroupEagle Eye is a SaaS digital platform that helps organizations execute personalized performance marketing through loyalty programs and gift services. They provide omnichannel loyalty and promotions features that engage customers across multiple touchpoints. 

Founded: 2010, Allen, U.S.

Clients include: Nu Skin, Harrods, Shaklee, Toyota, Henkel

Annex Cloud is a loyalty experience solution that helps enterprises increase the number of their repeat customers with emotive loyalty. Their platform integrates with other parts of a tech stack, allowing businesses to manage, improve and grow their loyalty programs.

Founded: 2012, London, UK

Clients include: Astrid & Miyu, Lively, REN Skincare, Edgard & Cooper, Waterdrop Microdrink

LoyaltyLion is a customer loyalty and engagement platform, powering growth and retention with data-driven loyalty programs. Their cloud-based SaaS solution helps brands engage online shoppers using automated features.

Founded: 2012, London, UK 

Clients include: KFC, GetPlus, Yeo Valley, LILLYDOO, Simply Be

Antavo is an API-centric loyalty cloud with a full range of customizable enterprise loyalty solutions. Antavo offers a number of different in-store technologies, including the Mobile Wallet and the Loyalty Experience Kiosk.

Founded: 2008, Singapore

Clients include: Fossil, Pizza Hut, Asics, Kanmo Group, Aldo

Powered by actionable AI, Capillary’s platform delivers hyper-personalized engagement and reward management. They have a flexible data model, offering brands engagement and loyalty solutions to achieve business goals and deliver a better consumer experience.

Founded: 1993, Kraków, Poland

Clients include: JetBlue Airways, True Value, BP, Costa Coffee, Livelo

Comarch is a system that supports defining and managing loyalty programs. It integrates with in-house and third-party systems including POS and CRM. Their service is available in SaaS Loyalty Cloud and on-premise Enterprise models for small to large businesses. 

Founded: 1998, Chicago, U.S.

Clients include: Levi’s, Disney, American Airlines, Bakers Delight, Pure Baby

Cheetah Digital is a customer loyalty platform that delivers value at every interaction. Their platform scales with the technical and logistical demands of your promotions. Businesses can securely manage mobile wallet capabilities including loyalty card storage.

Founded: 2015, Katowice, Poland

Clients include: QuintoAndar, Baemin, TUI Group, Breville, Grover

Voucherify is an API-first platform for discounts, loyalty and referrals that allows users to build a loyalty program with minimum upfront integration. Brands can connect data sources to share any relevant third party data with their API.

Looking for more insights into the loyalty tech solutions landscape? Contact our experts at Talon.One or check out our Loyalty toolkit for a deep dive into what to look for when selecting your loyalty vendor.