Vestiaire Collective is the leading global online marketplace for buying and selling pre-loved luxury fashion items to millions of members. Founded in 2009, it is headquartered in Paris with offices in London, Berlin, New York, Hong Kong, Lisbon, and Seoul. Vestiaire Collective offers a unique inventory of over 5 million items, including 30,000 new additions daily.
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Vestiaire Collective's mission is to transform the fashion industry for a more sustainable future by promoting circular fashion.
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Overview
Vestiaire Collective needed a promotional solution to boost customer acquisition and retention through personalized campaigns, optimized discounts, and effective tracking. The result was an increase in revenue and improved customer loyalty.
The challenge
Vestiaire Collective was looking for a solution that:
Allowed business stakeholders the ability to create, test, and launch vouchers without technical support.
Provided custom error messages in the event of voucher malfunctions.
Minimized customer service contact rate.
Tailored vouchers to specific customer segments.
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Vestiaire Collective presents a distinctive selection of over 5 million items, with 30,000 new additions daily.
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The solution
Leveraging Talon.One’s powerful Rule Engine, Vestiaire Collective has been able to configure complex promotion rules that include many variables, tailoring its vouchers to the specific needs and preferences of its target segment. With Talon.One, Vestiaire Collective was able to:
Decrease customer contact rate by 25%.
Increase the number of custom error messages from 5 to 50.
Personalize vouchers that are easy to create, test and maintain.
"As a product manager, Talon.One empowers me to offer various stakeholders across different teams a reliable tool that allows them to utilize custom promotional rules, perfectly aligning with their business requirements and surpassing objectives with confidence."
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Jessica Patel
Product Manager at Vestiaire Collective
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