Challenge
WeShare’s team had already decided they wanted to use promotions to grow.
But their existing third-party promotions infrastructure couldn’t provide adequate functionality.
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Basic data & analytics capabilities and a lack of campaign options meant WeShare couldn’t reach potential new customers.
WeShare’s market was also severely reduced by the COVID-19 pandemic, so a creative promotions solution was needed more than ever.
WeShare needed a promotion solution that
Had extensive customization & personalization possibilities
Supported monitoring and editing of live campaigns
Was intuitive and easy to use for the marketing team
Allowed teams to shift their priorities on-the-fly
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WeShare's Old System
Before using Talon.One, WeShare used a third-party promotions tool which supported basic campaign types only.
To run a new campaign, the team had to upload a .csv file containing individual promotion codes with their parameters.
Once campaigns were up and running, editing options were limited.
There was also no simple way to monitor the successful redemptions or review live or historic campaign data, which limited optimization.
Drawbacks of the old system:
Convoluted, archaic setup processes
Difficult to monitor their live campaigns
No way to differentiate between customer segments
Little in the way of fraud prevention measures
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