How to personalize your promotion marketing

Brands that create personalized customer experiences using data and technology are seeing revenue increases by 6% to 10%, two to three times faster than those that don’t. -Boston Consulting Group

• Demographic Personalization

• Behavioral Personalization

• UTM Parameters

• Real-Time Triggers

• Location-Based
  

1. Demographic Personalization

• Give all customers who sign up for your service or shop using a specific email address like .edu a 30% discount on Pizza delivery so they can "survive exams".

• Give female customers a 5€ coupon to spend on beauty products if they have made 5+ transactions in the last month.

59% of US internet users agreed that content customized for them increases their purchase intent somewhat, while another 19% said it significantly increases their intent to buy. -eMarketer, 2017

2. Behavioural Personalization

• Send a 50% discount to customers on their birthday, but only valid for the next 48 hours.

• Reward users who make regular purchases of high value (e.g., over 100€) and have collected a certain amount of loyalty points with a “big spender” discount of 50€ on their next purchase.

• Based on last purchase made: Give users who have travelled to domestic destinations a discount for international hotels when they make their next purchase.

Pro Tip: Implement webhooks to trigger 3rd party messaging services to effectively deliver your reward.

3. UTM Parameters

• You wrote an article about your product and want to reward readers by including a special link at the end with UTM parameters, customers who have clicked the link will get 5% off.

• Give customers who make regular purchases a unique URL to share on social media and give them a 5€ reward every time a friend makes a purchase using the URL.

• Give a “Thank You” discount of 10€ to customers who complete a survey about one of your products or services to use on their next purchase, the unique link will only be visible when the survey is complete.

4. Real-Time Triggers

• Time-limited discounts can be triggered in real-time if your customer’s favorite football team just won an important match, give all customers who have purchased tickets in the past month a 5€ coupon for the next match.

• If it is bad weather and raining, offer customers a chance to escape with a 10% coupon with unique code RAINY-BERLIN-17 if they purchase flight to sunny destination plus a hotel.

5. Location-Based

• Reward customers who have recently bought 5 domestic flights with a coupon code valid for holiday destinations like tropical islands or beaches only.

• Reward customers from Hamburg who regularly order food online with a 10€ coupon code. If they “share the love” and give friends who order from a certain post-code, you can give them a unique referral code.
  

What to do next?