Laurent Billieres, Sales Director APAC, joins 'Expert Talks' on Kalkine Media

The key takeaways from this conversation:

• The question every engineering team is asking themselves at the moment: Should I build my own technology or should I outsource it to a SaaS company. This is especially true for incentives and rewards — as every brand is currently launching loyalty and referral programs. 

• Brands are increasingly using gamification to boost UX through incentives and rewards — brands are now asking their users to work for their rewards instead of giving it automatically. For example, you will now be asked to refer 3 friends to a brand to become a gold member and get free delivery. Before, you would get free delivery just by leaving your items in your cart for 2 days and waiting for the discount!

• Talon.One is a German company — so we know quite a bit about stringent data privacy laws. 

• Blockchain and Web3 is definitely a trend in loyalty and promotions. Web3 provides various avenues for revolutionizing loyalty programs. I don’t think we are far away from brands awarding NFT badges instead of regular loyalty badges. Eventually, I should be able to resell my platinum status on Quantas, including the perks attached to it.