Talon.One partners with mParticle to create targeted promotions

Talon.One now integrates with mParticle to allow businesses to create tailored, highly targeted promotions in Talon.one using data that has been consolidated and cleaned by mParticle.

Talon.One’s Promotion Engine offers practically endless promotion options.

You can increase customer loyalty, attract new customers, or increase upselling opportunities.

Thanks to the new integration with mParticle, you’ll now be able to use unified, cleaned data from multiple sources to further increase the effectiveness of your promotions.

Talon.One's Promotion Engine can be adjusted to your exact needs, and maximize the impact of your data insights.

It's already being used worldwide by businesses to tailor promotions specifically to individual customers, customer audiences, locations, events - practically any variable you can think of.

For example, you could set up a promotion to target under 25s from a particular city by offering them a discount on a popular product among that age group. You could then offer a referral bonus if they refer their friends and also set up a loyalty program with incentivized goals to encourage them to come back and spend with you in the future.

The new integration allows for seamless transfer of data between mParticle and Talon.One’s purpose-built API in a secure, robust and enterprise-grade system.

mParticle allows you to collect, unify, and clean customer data from multiple different sources, such as CRM and BI tools, or directly from apps and websites.

This data, which can be taken from across your entire tech stack, can be used to build audiences and automatically feed them to the Talon.One Promotion Engine.

mParticle's customer data platform gives you access to all data from your integrations and lets you use it effectively across multiple channels, partners and systems.

With greater control over multiple data sources, you’ll also get better insights and a more secure all-round process for handling your customers’ data. This can be used to make even more detailed customer profiles and even more powerful promotions.

After setting up with Talon.One, you’ll see promotions in a whole new light.

Get in touch if you’d like to book a demo or find out more about the many ways the Promotion Engine helps our customers.