The Gamification Engine: Gamify customer interactions into rewarding challenges

The Gamification Engine consolidates your gamification workflows in one simple interface, making it easier than ever before to introduce tactics like challenges, progress trackers, and badges into your incentives strategy. For brands, the Gamification Engine helps motivate customers with fresh new challenges that build positive habits. For consumers, the Gamification Engine transforms engagement into an adventure, where every challenge brings them closer to exclusive rewards and recognition.

The Gamification Engine is a new solution to manage incentives alongside our Pricing Engine, Promotion Engine, and Loyalty Engine. It’s a set of flexible tools that can be combined with our other products, allowing any action to be conditioned as a challenge and rewarded with any type of offer across Talon.One’s offering. This comprehensive approach to gamification, integrated across all promotion channels, is what sets Talon.One apart from competitors.

In this blog post, we’ll cover:

More questions, or keen to see the Gamification Engine in action? Reach out to our team here to learn more.

The loyalty playbook is changing fast. Forward-thinking brands are moving away from basic earn-and-burn programs and looking for ways to reduce reliance on blanket discounts. Leaders across industries - from retail to finance - are now using gamification to create next-level incentives, making a serious process more attractive, more compelling, and more likely to hold a customer’s interest.

The Gamification Engine is primarily used to run challenges. Challenges have three components: the challenge, the progression, and the reward. Being able to think about these three pieces leverages consumer psychology and gamification best practices to change customer behavior. 

With the Gamification Engine, turn quiet times into peak opportunities with challenges that drive activity and form habits. Encourage members to take action, whether that’s with one-time challenges such as creating an account, signing up for text alerts or writing a review, or with timed weekly or monthly challenges. Example challenges you can now build at scale with Talon.One include: 

Keep customers engaged and motivated with leaderboards, milestones and progress trackers. Display progress in real-time and motivate additional activity toward the reward with:

Celebrate completion with any set of rewards you like. Leverage Talon.One effects – discounts, loyalty points, gift with purchase, external rewards – or simply unlock a perk the member can redeem on any future session or transaction.

Talon.One customers have long used our product to run gamified experiences. But with this release, we’re making it incredibly simple for marketers to build challenges that drive any behavior with any reward. The Gamification Engine also leverages Talon.One’s ability to work natively with both transactional & engagement actions, in real-time.

Setting up gamified promotions and loyalty programs in Talon.One is now easier than ever, and can be found in the “Achievements” section of your Campaign Manager. Let’s take an example where shoppers are encouraged to visit 3 stores within a month to receive a 10% discount on their next purchase.

To create this in Talon.One, you’ll need to: 

See a step-by-step set-up in the video below:

Gamification is a highly effective mechanism to motivate consumer behavior at every point of the user journey, from acquisition to retention. Beauty giant Sephora, for example, gained over 2 million new members since launching its gamified challenges for loyalty program members. Beyond increased engagement, the benefits of infusing gamification into your loyalty and promotions include: