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WEBINAR

Unlocking the Power of Segment and Talon.One

How to collect data, get a customer 360 overview and create live hyper personalized loyalty and promotions program.

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Event Details

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20 June 2023

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10:00 am CEST

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Zoom webinars

What to expect

In times of uncertainty, customer retention becomes a critical priority for brands. As operational costs rise, businesses are seeking ways to maintain profitability while demonstrating solidarity with consumers through personalized, impactful promotions and rewards.

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What we will showcase in our recorded webinar:

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Why you need to discard existing customer segmentation assumptions

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How to segment customers based on product usage, behavior and price sensitivity

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How to develop product and pricing strategies that increase customer retention

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How promotions help retain customers without damaging profitability

In this webinar, we will discuss how technological solutions can aid brands in identifying and retaining their top customers, as well as how to effectively utilize promotions without negatively impacting profitability. Join us to gain valuable insights on navigating these challenging times and securing long-term success for your business.

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Speakers

Luca Moormann Twilio Segment

Luca Moormann

Enterprise Account Executive
@ Twilio Segment
Luca helps large Enterprise clients realize the value of their first party customer data to build personal relationships with their customers, target and personalize the user experience and run deep dive analytics. He has successfully helped numerous large DACH enterprise customers establish a trusted, compliant and real time data foundation by implementing Segment CDP.
Benedikt Zimmermann Talon.One

Benedikt Zimmermann

Enterprise Account Executive
@ Talon.One
Benedikt is passionate about helping Enterprise companies to create outstanding customer loyalty and promotion experience to drive growth. He has a proven track record of success and is dedicated to delivering results that make a real impact on his clients’ bottom line.
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Watch the recording

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