What to expect
In times of uncertainty, customer retention becomes a critical priority for brands. As operational costs rise, businesses are seeking ways to maintain profitability while demonstrating solidarity with consumers through personalized, impactful promotions and rewards.
What we will showcase in our recorded webinar:
Why you need to discard existing customer segmentation assumptions
How to segment customers based on product usage, behavior and price sensitivity
How to develop product and pricing strategies that increase customer retention
How promotions help retain customers without damaging profitability
In this webinar, we will discuss how technological solutions can aid brands in identifying and retaining their top customers, as well as how to effectively utilize promotions without negatively impacting profitability. Join us to gain valuable insights on navigating these challenging times and securing long-term success for your business.
Speakers
Luca Moormann
Benedikt Zimmermann