What to expect
Staying compliant with the EU Price Indication Directive
The EU Price Indication Directive is a little-known law that is triggering a seismic shift when it comes to pricing and promotions. Because the Directive focuses on protecting the rights of EU consumers, that means all businesses, including North American retailers, need to follow the Directive if they are targeting EU consumers.
To help make sense of the policy, we’ve worked with Andrew Sacks, from global law firm DLA Piper. Gain access to our webinar to learn when and how the regulation needs to be applied, and make sure you’re staying compliant
What you’ll learn:
The impact of the EU Price Indication Directive for retailers
How to implement lowest prior prices on your website
Why North American retailers need to comply with the policy
A checklist of next steps for retailers looking to stay compliant
Speakers
Andrew Sacks
Chris Mills
Watch the recording
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