BOPIS

What is BOPIS?

What are the main advantages of BOPIS?

• Customer convenience: The first major benefit of BOPIS is that it is what modern customers want. In today’s retail landscape, customers are always looking for seamless shopping experiences. A recent Research on online shoppers' expectations shows that 62% of respondents to a survey expect retailers to offer the BOPIS option. 

• No shipping cost: Most retailers offer BOPIS without a shipping fee. This is a great incentive for customers who prefer to pay a visit to a store to pick up their order rather than pay shipping costs.

• Driving cross-channel traffic: Omnichannel strategies like BOPIS are able to drive online shoppers to brick-and-mortar stores and vice versa. This can bridge the gap between digital and in-store sales, helping businesses to adopt a holistic approach to sales.

• Improved inventory management: BOPIS allows retailers to have better control over their inventory. BOPIS orders can be fulfilled from multiple distribution centers, helping retailers manage inventory more efficiently. 

What are some real-life examples of BOPIS?

• Lululemon: Canadian athletic apparel retailer Lululemon allows its shoppers to pick up their purchases at any of the physical stores of their choice.

• C&A: The multinational apparel retailer C&A enables its customers in Germany to reserve their orders online and have them delivered free of charge to the store of their choice. Once the order arrives at the store, the customer will receive an email notification and has one week to collect their package.

• Zara: The Spanish clothing retailer Zara has BOPIS among its delivery options. The person who collects the order (if they’re the one who placed the order) only needs to show the ZARA QR code or the QR code on the electronic receipt.