Drive conversions with effective price positioning

The EU Omnibus Directive requires businesses to provide clear and accurate pricing information to consumers for goods sold in the European Union. Part of the regulation requires retailers to indicate an item’s lowest price in the last 30 days when reducing it. The goal of the directive is to stop retailers promoting fake price reductions.

Markdown pricing is a sales strategy where the price of a product is reduced from its original price to drive sales. Often, the old price is presented in crossed-out format on a retailer’s website - this is called markdown or strikethrough pricing.

Pricing optimization software helps businesses determine the optimal price for their products or services, maximizing revenue and profitability. Brands can integrate results from their pricing optimization software with the Pricing Engine to manage their promotions and markdown pricing strategy.

We offer personalized pricing plans depending on your needs and business size. Get in touch with our team to learn more.

Aside from being an existing customer, you’ll also need to synchronize your inventory with Talon.One using cart item catalogs to benefit from this feature. 

Absolutely - head over to our developer trial page to get access to your personal testing environment, totally free.