Loyalty for the modern luxury brand

Where loyalty meets luxury: Join our omnichannel personalization webinar series and hear how your peers are building world-class loyalty strategies

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The loyalty deep dive for modern luxury brands

Join this multi-episode webinar series, where we’ll look at how loyalty, personalization and omnichannel intersect - and how to set your brand apart in the crowded luxury landscape.

This online event is for the most senior marketers within e-commerce and retail businesses (CMOs, VP Commerce, etc) or those responsible for customer loyalty strategies.

Don't miss the upcoming sessions

Module 1: Is Luxury Loyalty Different?

In this session, Talon.One's Director of Industry Strategy, Sam Panzer, will set the stage of where luxury is distinct or consistent with general loyalty best practices and discuss how the “anti-laws of marketing” can create a defining framework for driving loyalty and setting a luxury brand apart.

Join us in the New Year for more modules

In 2025, we will be joined by brands, agencies and tech experts alike who are working directly on luxury loyalty projects. Interested in sharing your perspective? Email us at marketing@talon.one to be involved in the series.

Upcoming Speakers

Philip Shelper

CEO at Loyalty & Reward Co

@ Loyalty & Reward Co

Philip Shelper is CEO and founder of leading loyalty consulting agency, Loyalty & Reward Co. Prior to founding Loyalty & Reward Co, Phil worked in-house at Qantas Frequent Flyer and Vodafone. A self-confessed obsessive researcher of loyalty psychology and history, he is also the author of Loyalty Programs: The Complete Guide.

Sam Panzer

Director of Industry Strategy

@ Talon.One

Sam Panzer leads loyalty strategy at Talon.One. Sam has been with Talon.One for 5 years, supporting brands like adidas, River Island, Live Nation, and Burger King to optimize their promotional spend, and brings a depth of experience of how the world’s most beloved brands incentivize & reward users to build an emotional bond.

Tovi Heilbronn

Senior Director of Technology Strategy

@ Apply Digital

Tovi Heilbronn specializes in digital commerce for luxury B2C retailers, with 16 years of client-side experience. He is adept at crafting unique technology strategies and nurturing customer communities, with a special talent for steering and leading intricate digital transformations that set up businesses for long-term success.

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